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Design Category
Promotional design and advertising, 1995
Design firm
Spot Design (New York, New York)
Collection
(1996) A Decade of Sports Graphics
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Swatch Watch is known for building a strong brand image based on eclectic, youthful graphics. Creatives at Swatch suggested looking instead to Swiss history for visual inspiration for a corporate campaign. Swatch loved the concept at the time, but didn't have the budget (they were not the mega-success they are today). The designer took the project on himself.