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Design Category
Promotional design and advertising, 1995
Design firm
Wieden & Kennedy (Portland, Oregon)
Collection
(1996) A Decade of Sports Graphics
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Nike's "NYC Trash Talk" campaign celebrates that special bravado found on the city's streetball courts.
Designed exclusively for NYC as both an outdoor and a print campaign, the concept relied on the "talk" of real ballplayers, past and present, to articulate the sport's authenticity, elegance, and strength.