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Design Category
Promotional design and advertising, 1995
Design firm
Wieden & Kennedy (Portland, Oregon)
Collection
(1996) A Decade of Sports Graphics
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Basketball in Los Angeles has a proud history of winning and a trove of legendary players. Nike's LA
campaign, based on real stories of coaches and heroes, was created for the city's ballplayers as a tribute to their legacy and their iconoclastic style of play.