This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Motion graphics, 1995
Design firm
Wieden & Kennedy (Portland, Oregon)
Collection
(1996) A Decade of Sports Graphics
|
Nike "NYC" is a multimedia effort celebrating New York City's special love of basketball. In this city, the sport reaches mythical status and a player's single act of skill can resonate for decades. This video campaign pays homage to famous neighborhood playground courts and the legendary athletes who played and made their reputations there.