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Design Category
Corporate communications design, 2003
Design firm
Neutron LLC (San Francisco, California)
Collection
(2004) AIGA 365: 25
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Neutron is a small firm with a big idea—that the strongest brands are built through collaboration, and that collaborators can integrate their work more easily with the help of Neutron. This tiny 16-page brochure (the size of a business card) makes the point simply and memorably by illustrating the difference between a well-integrated brand and a badly integrated one. After six months of using the brochure as a leave-behind, Neutron had signed up Sun Microsystems, Gap, Yahoo!, Symantec, and Herman Miller for brand consulting services.
Simple, direct, effortless. Maybe they could have spent a little bit more on some heavier paper stock...
“They knew when to stop.” Bob Dinetz.