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Design Category
Typographic design, 2003
Design firm
SamataMason (Dundee, Illinois)
Collection
(2004) AIGA 365: 25
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Greg Samata wanted a distinctive identity for Noisemaker Films, a production company he established to produce, direct, and distribute short, experimental documentary and feature films. With an approximate production cost of $500, the result was an in-your-face, frankly disturbing animated opener and closer. In dead silence, a bald, screaming actor of indeterminate sex spews out rapidly disintegrating type across the screen that coalesces swiftly into the brand name. The clip, Samata cheerfully admits, “is a little scary. You don't forget it.” Because it’s so arresting, it leaves the audience with the idea that something interesting is about to happen on the screen.
The absence of sound made the piece. “A typographic roar.” Susanna Dulkinys