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Design Category
Information design, 2000
Design firm
R/GA (New York, New York)
Collection
(2001) AIGA 365: 22
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R/GA designed kiosks that would enable Prada to promote its new line of skin-care products. The goal was to compose a complete yet utterly simple environment that included the following distinct areas: “Learn,” “Diagnose,” “Search” and “Print.” The result is a minimalist design and a groundbreaking user interface. The in-store kiosks enable customers to make more informed product choices, self-diagnose their skin-care needs and learn about Prada’s skin-care system. The user is able to select products and print a personal profile from the kiosks, which are located in flagship stores in Tokyo, London and New York.