This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Information design, 2000
Design firm
The Cultural Construction Co. (Boston, Massachusetts)
Collection
(2001) AIGA 365: 22
|
Commissioned by IDSA to design a calendar of events as a poster, we chose to use the opportunity to create an inspirational project. To motivate the next generation of designers, we wrote a manifesto addressing what we feel is the most important issue facing the future of design: how to engage in responsible, purposeful projects dealing with fundamental societal issues. The technique of writing in the first person transforms a recurring issue in the profession into a compelling personal statement that literally reflects the person reading it. The manifesto is printed on metalized mylar, most familiar as the “space blankets” distributed to runners after marathons. Because this material reflects 90 percent of a person’s body heat, we propose that it could also be employed to help keep a homeless person warm. In this way the “poster” has the potential to do what the manifesto printed on it says.