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Design Category
Corporate communications design, 2006
Design firm
2Advanced Studios (Aliso Viejo, California)
Collection
(2007) AIGA 365: 28
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The desire for “Attractor” was to infuse a new balance between compelling design and technical achievement. Co-founder Eric Jordan was the mastermind behind the digital matte paintings, which invoke the strong emotional response 2Advanced was searching for with this release. It was also essential to the redesign effort to offer a localized Japanese version for 2A Japan, while pushing the limits of Flash with the advent of an XML-based data cache (for speed) and dynamic deep linking throughout the site. In all, “Attractor” exemplifies the company’s most complex blends of user aesthetics and backend technology to date.
“Rich, deep and detailed, a professional and organized site that immediately places them in the electronic-entertainment world.”