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Design Category
Information design, 2006
Design firm
BBK Studio Inc. (Grand Rapids, Michigan)
Collection
(2007) AIGA 365: 28
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The izzydesign catalogue reinforces the company’s philosophy of people-centered design and the power of collaboration. The photo-rich pages combine izzydesign’s fun and affordable furniture with the children and grandchildren for whom izzydesign products are named. While most furniture catalogues include black and white, three-dimensional line drawings and pedestrian product descriptions, BBK Studio worked with izzydesign to incorporate people, products, and fun, punchy product descriptions to inspire and amuse architects, designers and other key decision makers. Like all of izzydesign’s printed marketing materials designed by BBK Studio, the catalogue is light, fun and rich with information. Color-tabbed pages make finding products a breeze.
“With graceful subtlety, this catalogue makes the layered complexity of ordering seem surprisingly easy. A strong grid system paired with smart illustrators and photos makes it a pleasure to use.”