AIGA Design Archives

This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.

Design Category
Corporate communications design, 2006
Design firm
Concrete Design Communications, Inc. (Toronto, Ontario, Canada)
Collection
(2007) AIGA 365: 28

Description

Each spring and fall Canadian fashion designer Lida Baday produces a promotional brochure that serves as the company’s primary advertising vehicle. Sensual photography is used to showcase the clothes.

Credits
Art directors: Diti Katona, John Pylypczak
Designer: Natalie Do
Photographer: Chris Nicholls
Typefaces: Centaur, Trade Gothic
Printer: Transcontinental Yorkville O’Keefe
Printing method: Offset, 4/C, special black, varnish
Binding method: Die crease, die cut, fold, saddle stitch; insert into folder
Papers: Utopia Premium Silk White 115 lb.text, Utopia Premium Silk White 110 lb. cover
Client: Lida Baday
Juror Notes

“Elegant, upscale, subdued, yet intriguing fashion statement.”