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Design Category
Package design, 2006
Design firm
Duffy & Partners (Minneapolis, Minnesota)
Collection
(2007) AIGA 365: 28
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Indigenous is a new candle and home fragrance mist line from Thymes rooted in diverse cultures and locales, featuring native but exotic ingredients such as Oolong Cassis, Neroli Blossom, Blue Lotus, Tamarind Lychee, White Persimmon and Verbena Bamboo. The outer packaging and corresponding deco artwork take cues from the exotic nature of each individual fragrance, making each scent in the line unique.
“Great use of simple die cut in a standard box gives extra dimension.”
“Rich variation across similar objects indicates aromas yet the similarity of type placement helps balance variety.”