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Design Category
Experience design, 2006
Design firm
Grupo W, Saltillo (Coahuila, Mexico)
Collection
(2007) AIGA 365: 28
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Stuntman is your new unbreakable toy. With this completely articulated action figure, you can release all your accumulated adrenaline after hours at the office. This application allows the user to beat and throw the main character without doing any harm or breaking a sweat. Stuntman is a highly addictive viral game designed to promote the campaign of Rexona for men: Action City.
“It is oddly addictive to throw around this poor B-movie stage actor as he gets whiplashed, bruised up, run down and otherwise maimed. It’s just as good as real-world assault, but without all the messy legal issues!”
“You pull a live actor out of his packaging and a cityscape movie set is instantly erected. The actor feels the brunt of your throwing him against brick walls, trash cans, cars and light posts—a great thrill and online diversion!”