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Design Category
Brand and identity systems design, 2006
Design firm
Laurie DeMartino Design (Minneapolis, Minnesota)
Collection
(2007) AIGA 365: 28
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Photographer Steve Belkowitz wanted to update his identity system with stationery that would showcase more of his work. The core of this interchangeable system is a Photo Label Sheet, which contains various photos to be applied to the stationery components. This allows the pieces to be tailored to the client. The typography is letterpressed in one color, allowing the full-color photography to stand out. The Photo Label Sheet can also be used as a direct-mail promotional piece.
“An ambitious, rich photographic journey. Well designed at every turn!”