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Design Category
Corporate communications design, 2006
Design firm
Nolin Branding and Design (Montreal, Quebec, Canada)
Collection
(2007) AIGA 365: 28
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This annual report had to communicate important messages about the vision and the future of the company in a clear way. Abitibi Consolidated has a big presence in the newsprint industry and wants to increase it even more, so the idea of the newspaper-style editorial section was a clever way to present the company. The financial section was inserted in the fold of the “newspaper,” much like in your weekend paper.
“Fresh newspaper approach to an annual report and information design.”