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Design Category
Corporate communications design, 2006
Design firm
Sagmeister, Inc. (New York, New York)
Collection
(2007) AIGA 365: 28
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A newsprint catalogue for New York fashion designer Anni Kuan, utilizing a widely distributed shrink-wrapped plastic bag. The designers of the bag did not trust New Yorkers to grasp the meaning of “I heart NY” and have helpfully provided the word “love” inside the heart. Just to make sure, they also forged the o of love into a heart shape. This bag has recently been voted “the most stupid design of New York” by an informal get-together of New York designers. The catalogue show’s Anni’s clothing in front of her favorite New York locations.