This text-only record is part of the interactive AIGA Design Archives where you can view more details, zoom into images and explore other works in the definitive online resource on American design.
 |
Design Category
Experience design, 2006
Design firm
Sagmeister, Inc. (New York, New York)
Collection
(2007) AIGA 365: 28
|
We were invited to Singapore to produce another installment of the series “Things I have learned in my life so far.” This one-minute clip about the importance of keeping a diary was shot in one day in an abandoned historic Tang Dynasty park in Singapore.
“The images in this piece are tranquil and surprising, making it hard to look away. The aesthetics borrow heavily from the language of travel advertisements, setting up an interesting tension: travel is all about getting away, whereas keeping a diary is all about looking at everyday life more carefully.”
“Showing a piece about something as private as diary-keeping in public spaces yields an interesting juxtaposition. The fact that the locations were carefully chosen historical sites around the audience’s home country of Singapore adds another layer of meaning. It really gets the viewer to reflect and introspect.”