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Design Category
Experience design, 2006
Design firm
Target (Minneapolis, Minnesota)
Collection
(2007) AIGA 365: 28
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“I remember seeing this delightful project on a cold winter’s evening and smiling widely at all the little kids having a blast as they tumbled around in these imaginary snowflakes. Like The Gates, this project was completely unnecessary, but a lovely addition to otherwise bleak New York City winter nights.”