AIGA Design Archives

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Design Category
Promotional design and advertising, 2006
Design firm
Underline Studio (Toronto, Ontario, Canada)
Collection
(2007) AIGA 365: 28

Description

This poster/brochure was designed to promote an electronic arts event in downtown Toronto and acted as a map for the event, indicating the location of each art installation within the city.

Credits
Art directors: Claire Dawson, Fidel Pena
Designers: Claire Dawson, Fidel Pena
Editor: Stuart Ross
Writer: Dana Samuel
Typefaces: Foundry Gridnik, Poppi, Sabon
Printer: Andora Graphics
Printing method: Offset
Paper: Domtar Cougar Opaque 80 lb. text
Client: InterAccess Electronic Arts Centre
Juror Notes

“Feels geographical and ‘temporal’ (time-related). Lots of information in a really clean way. City grid superimposed on a calendar grid feels conceptually motivated.”