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Design Category
Promotional design and advertising, 2000
Design firm
Sagmeister Inc. (New York, New York)
Collection
(2001) AIGA 365: 22
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This Spring/Summer 2001 fashion brochure for New York designer Anni Kuan features rather personal stories about the designer printed on fresh, cheap newsprint and wrapped in crisp aluminum foil. The audience consists of fashion/buyers stores in the U.S., Asia and Europe. The end product was exactly the same as the initial presentation—in fact, we printed the comps. (It helps when the client is your girlfriend.)