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Design Category
Motion graphics, 2000
Design firm
Motion Theory (Venice, California)
Collection
(2001) AIGA 365: 22
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The goal of the project was to communicate the intricately difficult hurdles information must travel in today’s new technology to get from point A to point B, and to show how with Novell this process is consistently successful, quick and safe. Using many layers of interwoven line art that sometimes moved in unison, but also often separately and conflictingly, we showed a piece of information traveling through a sea of graphically represented hurdles to arrive at its destined point safely and quickly. We wanted to create a spot reliant entirely on graphics and enhanced by precise, yet subtle sound design.