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Design Category
Motion graphics, 2000
Design firm
MTV Networks (New York, New York)
Collection
(2001) AIGA 365: 22
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The MTV Beach House relocated to San Diego for summer 2000. Since Southern California youth culture has a very specific vibe, we thought it would be distinguishing to show a 15-second moment that would occur on a normal summer day in the life of a SoCal youth. This particular spots were about a group of surfer friends driving down the Pacific Coast Highway looking for some good waves and also “tuning in” to check out what is playing on the radio, and a young adult roller-skating down the boardwalk with headphones on while listening to her favorite tunes.