The Cleveland International Film Festival is a robust cultural event that welcomes over 50,000 patrons annually. This year, the team at Twist revived the 31-year-old festival’s tradition of positioning a collectible fine-art poster as the centerpiece of the campaign. We began with the “Confess your love for film” theme, and expressed our concept through a series of illustrations and quirky copy intended to project a welcoming and artistic perception of the event. For the first time in nearly a decade, the central poster concept drove the entire promotion system as we extended our work to event graphics, advertising, merchandise, trailer concept and title work.