Trail Mark Campaign
Duffy Design, Minneapolis, Minnesota, 1996
Description
We created a package system for a retail store that specializes in outerwear and sportswear for men, women, and children. The packaging had to reflect a strong, natural, outfitter-type sensibility. The shopping bags designed for Trail Mark are made of prefabricated feed bags, which are silkscreened one color for customization. This cut down on waste material that would otherwise occur during manufacturing.
Collections:
The Greening of Design
Repository:
Denver Art Museum
Discipline:
Package design
Format:
Brand identity, Package, Shopping bag
Credits
- Design firm
- Duffy Design
- Creative director
- Joe Duffy
- Graphic designers
- Joe Duffy, Jeff Johnson
- Illustrator
- Jeff Johnson
- Photographer
- Paul Irmiter
- Client
- Trail Mark
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