A40 Audio System
A40 Audio System
A40 Audio System
A40 Audio System
A40 Audio System

A40 Audio System

ASTRO Studios, San Francisco, California, 2007

Description

ASTRO Gaming is a premium developer of high-performance video-gaming equipment for pro gamers. This package delivers the product with confidence and a perception of value that promotes ASTRO as “the gamers’ lifestyle brand.”

The experience upon receiving, unveiling and assembling the product is direct and simple. It reinforces ASTRO’s gaming authenticity via the global-domination sketch art on the cover and technophile print finishes. Not only is the packaging robust enough to protect the product on its journey from factory to doorstep but it can also be used to store and collect your favorite gaming mags, game cases or action figures. It’s more than a box, but less than a storage unit.

Collections: AIGA 365: 29 (2008)
Repository: Denver Art Museum
Discipline: Package design
Format: Package

Credits

Design firm
ASTRO Studios
Creative director
Woo
Art director
Woo
Designer
Woo
Illustrator
Norio Fujikawa
Printing methods
Offset lithography, spot UV vanish
Client
ASTRO Gaming, LLC
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