We went to the client with this idea as a packaging project. Our approach was influenced by one of my favorite books of all time, America's Favorites, by Marshall Lee—we sort of took up where he left off. The main challenge was to present a wide variety of novelty products with clear, concise and side-splitting narratives (in both text and image). In terms of the project's impact, hopefully people were brought to tears and pulled more pranks on strangers.