COLOR CHART: Reinventing Color, 1950 to Today
COLOR CHART: Reinventing Color, 1950 to Today
COLOR CHART: Reinventing Color, 1950 to Today
COLOR CHART: Reinventing Color, 1950 to Today

COLOR CHART: Reinventing Color, 1950 to Today

Matsumoto Incorporated, New York, New York, 2008

Description

This publication was a challenge because it represents the work of 40 artists from the early 20th century through today. The artwork varied greatly, so there had to be some element in the design to tie all the work together. The curator focused on art that has been influenced by industrial paint colors, so we used the colors from the offset printing process to reiterate the theme. Each section title (the artist’s name, birthplace and dates) was printed in magenta. Below that there is a quotation by the artist, which is printed in cyan. The divider pages were also process colors: solid pages of cyan, magenta, yellow and black. The bookbinding cloth is cyan and the endpapers are process yellow. 

Juror Notes

A well-balanced look.

A cover where the design plays a fantastic role in featuring the colorful art.

Collections: 50 Books | 50 Covers of 2008
Repository: Denver Art Museum
Discipline: Book design
Format: Book

Credits

Design firm
Matsumoto Incorporated
Art director
Takaaki Matsumoto
Creative director
Takaaki Matsumoto
Designers
Takaaki Matsumoto, Hisami Aoki
Jacket designer
Takaaki Matsumoto
Photographer
Various
Production director
Marc Sapir
Author
Ann Temkin
Editors
Anne Doran, Stephen Robert Frankel, Emily Hall, Nell McClister
Publisher
Museum of Modern Art
Trim size
9 x 12
Pages
248
Typefaces
Helvetica Neue, Jansen
Printer
CS Graphics Pte Ltd.
Papers
Gold East, 157 gsm, matte
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