Belkowitz 2007
Belkowitz 2007
Belkowitz 2007
Belkowitz 2007
Belkowitz 2007

Belkowitz 2007

Laurie DeMartino Design, Minneapolis, Minnesota, 2006


Photographer Steve Belkowitz wanted to update his identity system with stationery that would showcase more of his work. The core of this interchangeable system is a Photo Label Sheet, which contains various photos to be applied to the stationery components. This allows the pieces to be tailored to the client. The typography is letterpressed in one color, allowing the full-color photography to stand out. The Photo Label Sheet can also be used as a direct-mail promotional piece.

Juror Notes

“An ambitious, rich photographic journey. Well designed at every turn!”

Collections: AIGA 365: 28 (2007)
Repository: Denver Art Museum
Discipline: Brand and identity systems design
Format: Brand and identity systems, Stationery


Design firm
Laurie DeMartino Design
Art director/designer
Laurie DeMartino
Steve Belkowitz
Studio On Fire (Letterpress), Williamson Printing (Offset)
Printing method
Letterpress, offset UV
French Paper, ModTone (gold, gray, ecru, taupe, & violet, 80 T & 80 C)
Belkowitz Photography & Film