Two New York health insurers, GHI and HIP, merged to form EmblemHealth. The resulting company needed to unify and inspire its employees, while encouraging a fresh perspective.

We developed a brand book that celebrated their shared strengths and galvanized them to work as a cohesive whole. The book includes two sections: the first introduces the EmblemHealth brand platform (mission, promise, values, voice); the second recommends “real world” behavioral tactics and offers fun, engaging interactive activities (e.g., Emblem stickers) to help employees live the brand.

Simple yet fun; a recognizable symbol; playful. Nice way of involving employees in the new identity.