Li-Ning Retail Design
Li-Ning Retail Design
Li-Ning Retail Design
Li-Ning Retail Design
Li-Ning Retail Design
Li-Ning Retail Design
Li-Ning Retail Design

Li-Ning Retail Design

Ziba Design, Hong Kong, China, 2009


As a creative director in the Environments & Services practice group at Ziba, Jonathan Irick works with teams to synthesize consumer insights and brand DNA into an integrated experience within an environment that transcends multiple touch points.

He recently led a retail design project for Chinese sportswear company Li-Ning, transforming their entire consumer experience to reflect their brand heritage, while also connecting the brand to a new generation of young Chinese consumers.

Trained as an architect, Jon has multidisciplinary experience in developing strategic design-driven solutions for everything from architecture to retail interiors to product and communication design. Prior to joining Ziba, Jon worked in the San Francisco design studio CCD, where he designed new product lines for Airstream, as well as strategic design initiatives for Herman Miller. Jon has also consulted for retail clients including Target, Apple, Gap and Williams-Sonoma.

Jon holds a bachelor of environmental design with honors from the University of Colorado’s College of Architecture.

Collections: AIGA Jurors (2010)
Repository: Denver Art Museum
Discipline: Brand and identity systems design
Format: Brand and identity systems, Brand identity


Design firm
Ziba Design
Creative directors
Jeremy Kaye, Elizabeth Blades
Art directors
Jonathan Irick, Eric Lawrence
Insook Huh, Mike Lemmon, Yoshiko Shimono, Nonnie Wong, AV&C
Graphic designer
Kan & Lau
Creative director
Freeman Lau
Project manager
Katherine Yu
Derryck Menere
Project managers
Jennifer Weathers, Lilly Yeo
Wibke Fleischer, Abby Margolis