The Neiman Marcus Group 1995 annual report is their principal corporate image document. The intended audiences are investors, employees, customers, and designer resources. Belk Mignogna’s primary objective was to demonstrate the strong relationships the Neiman Marcus Group has built the leading designers of fashion merchandise. The tactile elements of the book; hand sewn binding, French folds, specialty paper, textural imagery and non-traditional printing inks are meant to reflect the high quality image of both Neiman Marcus and Bergdorf Goodman. This report helped to establish and maintain the Neiman Marcus Group’s position as the preeminent upscale retailer of designer merchandise.