Beck “Loser” Video
Beck “Loser” Video
Beck “Loser” Video
Beck “Loser” Video

Beck “Loser” Video

Steven Hanft, 1996

Description

This video, like Beck, reflects myriad images and styles. It is basically a collection of the absurd, from cheerleaders dancing in a graveyard to an old man lip-synching the lyrics. It is a humorous look at the world that lives in Beck’s head. It might also be noted that this video proved to the industry that a large budget doesn’t have to be the status quo.

Collections: Sound Off: The Top 100 CDs, Music Videos and Print Collateral
Discipline: Motion graphics
Format: Video, Album cover

Credits

Art director/designer
Steven Hanft
Director of photography
Steven Hanft
Illustrator
Steven Hanft
Animator
Steven Hanft
Client
DGC Records
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