Panasonic "Big Game"

Panasonic "Big Game"

DESIGNefx, Atlanta, Georgia, 1995

Description

Created to air worldwide in the months preceding the 1996 Atlanta Olympic Games, this image spot captures the grand scope of the games while promoting Panasonic-supplied broadcast products. Athletes loom larger than life while products are integrated into the landscape at scale. Stylistically, the heightened realism enhances the winning spirit and the viewer's sense of wonder, which reflect favorably on Panasonic products.

Collections: A Decade of Sports Graphics
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Advertisement, Digital imaging, Motion graphic, Video

Credits

Design firm
DESIGNefx
Director
Steve Colby
Visual effects
Jeff Doud
Composite artists
Scott Begunia, Ran Coney, Susan Detrie, Gordon DeWolf, Jong Huh
Digital video producer
Nat Zimmerman
Sound editor
Acoustech
Client
Dentsu, Inc.
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