American Heart Association 1995 Annual Report
American Heart Association 1995 Annual Report
American Heart Association 1995 Annual Report

American Heart Association 1995 Annual Report

Somata Mason, Dundee, Illinois, 1995

Description

The primary use of this annual report is fund raising to continue to help reduce disability and death from cardiovascular diseases and stroke. We presented much of the information as a fact book adding the element of humor and surprise starting with the cover. Because the AHA is a non-for-profit cost and perceived consists always a concern so we deliberately interspersed four fluorescent color papers while printing the job in only one color. Overall this book communicates the information in a clear and concise manner and has fun doing it.

Collections: Communication Graphics: 17 (1996)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Illustration, Promotion, Booklet

Credits

Design firm
Somata Mason
Art director
Pat Samata
Graphic designers
Joe Baran, Pat Samata
Illustrators
Joe Baran, CSA Archive
Writer
Liz Andrews
Client
American Heart Association
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