The viewbook is the primary admission recruiting publication sent out to high school students by Russell Sage College, a women’s college in Troy, New York.

We wanted to develop a viewbook that gets down to the nitty gritty of higher education. We got rid of the slick production, pretty pictures, and superficial text common to most college publications and emphasized content. The folder/mailer contained a montage of 140 photos to show people and places around campus, so we were able to use visuals in the viewbook that really speak to the copy ideas.