Billing themselves as a “modern general store,” Alphabets houses a diverse collection of toys, books and ephemera. Playing off of Alphabets’ name, an illustrative style reminiscent of children’s “learn-to-read” flash cards represents the store’s vast range of products and its whimsical attitude. Keeping in mind the low cost of many items sold in the store, all packaging needed to be relatively inexpensive. Artwork was created that would not only not suffer by inexpensive reproduction, but would be enhanced by it.