Brown Jesus
Barretto-Co., San Francisco, California, 2004
Description
The brand image of the client, born in a manger in the Middle East, has been slowly blanched via localized rebrands. Brown Jesus is an ongoing public-awareness campaign striving to reclaim what was most likely the true color of Jesus’ skin: PMS 1545.
Collections:
AIGA 365: 26 (2005)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Instructional tool, Posters, Promotion
Credits
- Design firm
- Barretto-Co.
- Creative director/designer
- Steve Barreto
- Illustrator
- Steve Barreto
- Production artist
- Zhi Lin
- Printers
- Bloom Press, Oakland
- Printing method
- silkscreen
- Paper
- French Dur-O-Tone; Newsprint Aged; 80 lb. cover
- Typeface
- 04 font (by Yuji Oshimoto)
- Client
- NDA enforced
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