After more than 25 years of international studio work, an accomplished architect decided to go solo—version 3.2 of his professional life, he said. He wanted an identity suite that spoke of richly varied experience and forward thinking. Simple stationery with a clean, solid wordmark and a partially painted reverse formed the foundation. Poring over hundreds of photos and sketches, KINETIK wondered: What if the key piece for potential clients—the business card—was architectural in itself? By connecting details of the architect’s process and the intricate dimensions of the results, the Lab [3.2] “room” evolved.