The core of this flexible identity system is a sheet of perforated and gummed stamps, containing twelve photographs and all other stationery components. The stamps are used to complete the stationery, as well as to seal envelopes and packages. Steve wanted a stationery system that would leave an impression of the type of work he does, and ideally compel art directors to hang on to his card. The sticker sheet was also produced as a poster, and together all materials were sent out as a promotion to potential and existing clients.