Rational Software 1995 Annual Report
Rational Software 1995 Annual Report
Rational Software 1995 Annual Report

Rational Software 1995 Annual Report

Cahan & Associates, San Francisco, California, 1995

Description

Rational Software provides tools and methodologies to make the development of complex software systems easier. Since it’s difficult to understand this area of expertise, we chose accessible, consumer-oriented illustrations to help convey how ubiquitous the microprocessor is in products throughout the world. The illustrations highlight four core strategies: real-time embedded systems, command-and-control systems, mission-critical information systems, and distributed client server applications. Simple statistics, such as how many microprocessors you encounter in a day, are included to show how large the market is for Rational’s technology.

Collections: Communication Graphics: 17 (1996)
Repository: Denver Art Museum
Discipline: Corporate communications design
Format: Corporate communication, Illustration, Booklet

Credits

Design firm
Cahan & Associates
Art director
Bill Cahan
Graphic designer
Bob Dinetz
Illustrator
Jeffrey Fisher
Writer
Tim Peters
Copywriter
Tim Peters
Printer
Watt/Petersson
Paper
Kashmir & Starwhite Vicksburg
Client
Rational Software Corporation
Loading...
Loading...