Burton 3-D Letter Advertisement

Burton 3-D Letter Advertisement

Jager Di Paola Kemp Design, Burlington, Vermont, 1997


We chose to create an image with the Burton name that would visually incorporate the brand with the excitement of snowboard action photography while, at the same time, cutting through stock editorial images in the publications. We were careful to balance the brand presence with respect for the sport, a crucial consideration for this youthful core audience. This piece demonstrates excellence with unique honesty and individuality.

Collections: Communication Graphics: 19 (1998)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Advertisement, Promotion


Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Art director
Jim Anfuso
Graphic designers
Jim Anfuso, Byron O’Neill
Burton Snowboards