Burton Science Dealer Catalogue

Burton Science Dealer Catalogue

Jager Di Paola Kemp Design, Burlington, Vermont, 1993


When this catalogue was designed, snowboarding was an emerging sport that needed to make the leap from its underground roots to a legitimate enterprise. The Burton "science book" concept, developed in a year of technical advances, was conceived to explain new products with an irreverent, sardonic humor characteristic of snowboarders. The designers dug out their high school biology textbooks to formulate the "correct amount of slime." The brochure's clear organization sold Burton technology and captured the sport's raw energy, launching a much-copied trend of theme-oriented collateral in the snowboarding market.

Collections: A Decade of Sports Graphics
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Catalogue, Promotion


Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
David Covell, Michael Jager, Adam Levite
Geoff Fosbrook, Various
Burton Snowboards