![American Heart Association 1995 Annual Report](/assets/images/000/006/334/6334_lg.jpg)
American Heart Association 1995 Annual Report
Somata Mason, Dundee, Illinois, 1995
Description
The primary use of this annual report is fund raising to continue to help reduce disability and death from cardiovascular diseases and stroke. We presented much of the information as a fact book adding the element of humor and surprise starting with the cover. Because the AHA is a non-for-profit cost and perceived consists always a concern so we deliberately interspersed four fluorescent color papers while printing the job in only one color. Overall this book communicates the information in a clear and concise manner and has fun doing it.
Collections:
Communication Graphics: 17 (1996)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Illustration, Promotion, Booklet
Credits
- Design firm
- Somata Mason
- Art director
- Pat Samata
- Graphic designers
- Joe Baran, Pat Samata
- Illustrators
- Joe Baran, CSA Archive
- Writer
- Liz Andrews
- Client
- American Heart Association
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