Alice in Wonderland
Alice in Wonderland
Alice in Wonderland
Alice in Wonderland
Alice in Wonderland
Alice in Wonderland

Alice in Wonderland

Steedman Design, Vancouver, British Columbia, 2003


The primary challenge for Alice in Wonderland was to design an edition that would stand out in a market flooded with many original and exciting versions of this book. The challenge was to ignite the readers’ taste for the absurd and enchanting story in its original unedited version, to create a memorable and impressive collector’s edition. The audience includes adults already familiar with Alice and the imaginative young children they might read the story to.

The book aims to draw you into the eccentric and captivating tale with its size and enigmatic cover, whose only title is the bookmark’s invitation to “read me” (just as the story’s adventure begins when Alice drinks from a bottle labeled “Drink me”). The curious tale comes to life using exaggeration of scale, an ethereal color palette, and a tenuously balanced typographic grid, while giving greatest prominence to Ghiuselev’s illustrations. The design is at once traditional and innovative. Last, Friedrich Peter’s calligraphic titles allude to the gestural handwriting of Carroll’s original manuscript.

Juror Notes

“Giving a new interpretation of the classic tale in illustration and design is an ambitious project, and this one succeeds at it. Unfortunately, that is compromised by inferior production.” Jack Woody 

Collections: 50 Books | 50 Covers of 2003
Discipline: Book design
Format: Book


Design firm
Steedman Design
Creative director
Judith Steedman
Judith Steedman
Jacket designer
Judith Steedman
Iassen Ghiuselev
Production coordinator
Judith Steedman
Lewis Carroll
Simply Read Books
Trim size
9.5 x 13”
Quantity printed
Kennerly, and calligraphy by Friedrich Peter
Grafiche AZ
Binding method
Smyth sewn, casebound
Book type