SoHo with Dick and Jane

SoHo with Dick and Jane

The Valentine Group, New York, New York, 1995


SoHo with Dick and Jane is the second in the Dick and Jane primer series. The Series was created to educate designers about technology in an accessible manner and to also connect that technology to using Gilbert Paper. With the design audience in mind, the books are whimsically educational, yet sophisticated in their approach. The value of the project is that not only did it reach its intended audience and achieve its objective, the crossover appeal was widespread - it reached persons involved in all facets of communication graphics. Visually and strategically the design was innovative and effective.

Collections: Communication Graphics: 17 (1996)
Repository: Denver Art Museum
Discipline: Information design
Format: Instructional tool, Promotion, Booklet


Design firm
The Valentine Group
Art director
Robert Valentine
Graphic designers
Pamela Hunt Thomas, Jim Chung
Jessie Hartland
Jessie Hartland, Robin Williams
Canfield Printing, NYC
Gilbert Oxford 80# White, Text and Cover