Ameritas Life Insurance Corp. is a proud sponsor of Nebraska football. For this year’s campaign, seven ads were created to tout the fanaticism of die-hard Husker football fans.

This campaign boasted of nostalgia and gave us an opportunity to showcase the fans’ personalities through the objects they owned. Some of the iconic objects included a whiskey decanter, a homemade corncob man and a 1970s cheerleader doll. To add even more humor, the ads were printed on the front and back sides of the paper (fronts and backs of the objects were photographed so readers could have fun seeing the objects from both points of view).

“Husker fans. A little out there.” This line was used to tie everything together. The typography was designed to resemble a football game-day ticket.

The fan mentality becomes accessible to everyone. This is a great use of flecked stock. The images are treated like objects.