Building for Tomorrow

Building for Tomorrow

Lester Beall, New York, New York, 1957

Description

Collections: Design and Printing for Commerce (1958)
Discipline: Promotional design and advertising
Format: Brochure, Promotion

Credits

Designer
Lester Beall
Photographers
Ezra Stoller, W. Eugene Smith, Robert B. Ficks
Quantity
50,000
Process
Letterpress
Papers
D & C Translucent, Black and White Enamel—Mead Papers, Inc.; Fairfield—Strathmore Paper Co.
Typefaces
Century Expanded, Century Expanded Italic
Compositor
Advertising Composition, Inc.
Engraver
Rogers Engraving Co.
Printer
Equity Press, Inc.
Binder
Sendor Bindery, Inc.
Client
Connecticut General Life Insurance Co.
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