Lida Baday Spring 2010 Brochure

Lida Baday Spring 2010 Brochure

Concrete Design Communications, Inc., Toronto, Ontario, 2009


With offices in Toronto and New York, Lida Baday designs and produces well-detailed, beautiful clothing that captures the essence of thoughtful, discerning and modern women. Her collections are sold in luxury boutiques and retailers around the world including Saks Fifth Avenue. Over its 15-year relationship with the fashion designer, Concrete has developed the visual language of the brand. The creation of sensual, timeless photography is the signature style for the brand. Luxurious paper and understated detailing combine to showcase the collection in each seasonal brochure, the company’s primary advertising vehicles.

Juror Notes

Design editing at its very best.

Collections: AIGA 365: 31 (2010)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Brochure


Design firm
Concrete Design Communications, Inc.
Art directors
Diti Katona, John Pylypczak
Melatan Riden
Chris Nicholls
Lida Baday