Microsoft Store Identity

Collins, New York, New York, 2010

Collections: AIGA Jurors (2009)

Discipline: Corporate communications design

Format: Brand identity, Shopping bag, Experience

Design firm: Collins
Executive creative director: Brian Collins
Creative director: John Fulbrook III
Senior design director: Kevin Brainard
Senior art director: Kyle McDonald
Designers: Kevin Brainard, John Fulbrook III, Timothy Goodman, Kyle McDonald
Photographer: Christopher McLallen
Production directors: Karen Baber, Jason Nuttall
Copywriter: Rexanna McCubbin
Content strategist: Leland Maschmeyer
Project manager: Stefanie Segar
Architect: Gensler
Typeface: Segoe
Client: Microsoft