Dr. Zink’s book is aimed at parents struggling to find solid, no-nonsense advice on how to raise well-adjusted, emotionally intelligent children. The intent of the cover design is to quickly communicate a sense of the subject matter and to position the book as serious, yet accessible, differentiating it from less substantive child-rearing how-to books. The gatefold cover flaps give the book a more substantial feeling than a typical paperback, while still maintaining the production economy required for mass distribution. The cover successfully conveys the quality of the book’s content, both visually and tactilely.